Blogging plays an important role in new media because it is a large part of what the audience wants to read about on the internet. McIntosh (2007) said it is “important to converse with the audience and avoid putting up barriers to the people you want to engage with”.
Blogs with a strong fan base can be invaluable and interaction on all levels is a vital part of the emerging new media culture.
I write a weekly NRL blog and although my audience is not huge, their emails and interactions are still very important. Communication with my audience helps me generate story ideas, leads and really gives me a good idea on what the rugby league community feels about certain issues.
These people tell me what they want to read about. For me, in a semi-professional role, this tells me what to write about which can help build a portfolio for future work. This “knowledge transfer route” (Weller, 2007) plays a huge part in the emerging new media culture.
If I have a good grasp on this, I can target my other work better to make myself look stronger. This helps me build a reputation and eventually will help me to build a successful career.
References
McIntosh, E. (2007). Just because you can blog in one click doesn’t mean you should. Retrieved April 29, 2010, from http://blackboard.qut.edu.au/webapps/blackboard/content/contentWrapper.jsp?content_id=_3070123_1&displayName=Week+10%3A+Why+and+How+to+Blog+Well&course_id=_60765_1&navItem=content&href=http%3A%2F%2Fedu.blogs.com%2Fedublogs%2F2006%2F11%2Fjust_because_yo.html
Weller, M. (2007). Is blogging a good use of time? Retrieved April 29, 2010, from http://blackboard.qut.edu.au/webapps/blackboard/content/contentWrapper.jsp?content_id=_3070123_1&displayName=Week+10%3A+Why+and+How+to+Blog+Well&course_id=_60765_1&navItem=content&href=http%3A%2F%2Fnogoodreason.typepad.co.uk%2Fno_good_reason%2F2007%2F04%2Fis_blogging_a_g.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment